Post by rumi65 on Apr 16, 2023 9:50:00 GMT
It is a work tool that allows articulating an action strategy whose ultimate goal is to enhance the strength of a brand, its services or products, in certain markets. It can fit your needs well if you are a machine tool company, a university or an NGO that helps the third world. Content marketing has a common denominator in all cases and that is that it is built on the same wickers, which must then be outlined based on the characteristics of each specific field of action, as well as the type of target audience. For this reason, in this post we are going to focus on those ingredients that make up the common core of this practice that is gaining positions as an ally to promote the growth of organizations in general and that, ultimately, put content marketing in harmony.
We are not only interested in knowing the details of the wickers, since we have talked about this in previous posts , but in their correct conception and use. Stories. content marketing is an equation made up of well-told stories, aimed Latest Mailing Database at achieving specific objectives for a specific audience that is 'wanting' to consume them because they respond to their specific interests. But it is important that from the beginning you are clear that the story you are going to tell is not your product, but everything that surrounds your product, the experience you project, the knowledge you treasure, the value you offer. That is what makes you singular, unique, different. If you turn your product into the content you broadcast, you'll have little reason to differentiate it from conventional advertising practices.
It is important to define the KPIs well from the beginning to later articulate your strategy towards the achievement of the objectives. Don't limit your metrics to impressions, clicks, or conversions. Let's say that these offer you valid information about how your campaign is going, but offer you little or no information about the effectiveness of it. Therefore, go one step further and also define the main elements on which your marketing strategy will be built. 1.- the qualified marketing leads you want to get Marketing Qualified Leads, MQL, those contacts who have shown a clear interest in for your content and your value proposition, and 2.- qualified sales leads Sales Qualified Leads, SQL, those contacts who have shown you an interest in becoming customers.
We are not only interested in knowing the details of the wickers, since we have talked about this in previous posts , but in their correct conception and use. Stories. content marketing is an equation made up of well-told stories, aimed Latest Mailing Database at achieving specific objectives for a specific audience that is 'wanting' to consume them because they respond to their specific interests. But it is important that from the beginning you are clear that the story you are going to tell is not your product, but everything that surrounds your product, the experience you project, the knowledge you treasure, the value you offer. That is what makes you singular, unique, different. If you turn your product into the content you broadcast, you'll have little reason to differentiate it from conventional advertising practices.
It is important to define the KPIs well from the beginning to later articulate your strategy towards the achievement of the objectives. Don't limit your metrics to impressions, clicks, or conversions. Let's say that these offer you valid information about how your campaign is going, but offer you little or no information about the effectiveness of it. Therefore, go one step further and also define the main elements on which your marketing strategy will be built. 1.- the qualified marketing leads you want to get Marketing Qualified Leads, MQL, those contacts who have shown a clear interest in for your content and your value proposition, and 2.- qualified sales leads Sales Qualified Leads, SQL, those contacts who have shown you an interest in becoming customers.