Post by lizaseo11 on Nov 10, 2024 3:20:38 GMT
Google News Feed receives over a million readers per week and is one of the most trusted sources in the search engine. This is why getting into Google News Feed is a coveted goal for many website owners.
Optimizing the site for Google News requirements
However, before getting into Google News, the aggregator sets rather strict requirements for resources, but remember the rule: if you apply, you must comply.
A1
You must have permanent URLs for main pages and unique URLs for each article, the content must be in only one language, the article URL must match its title, the web page code must use only HTML, etc. You can find the full list of requirements from Google News here .
The aggregator's requirements can be divided into several categories, such as: content, authorship, micro-markup and the overall quality of the site.
Improving content
As with ranking, the quality and relevance of content are among the most important indicators. The minimum requirement is that the text must be at least 90% unique and the volume must be at least 2 thousand characters.
A2
You should also pay attention to the type of content itself; Google's aggregator will not include:
Articles on dubious topics - “How to become a billionaire”, “How to get the power of the Universe”, etc.;
Advertisements and vacancies;
Informational articles about the weather, exchange rates and purely statistical data;
Advertising content.
Google News is only interested in relevant and fresh content, news about trends for 2017 will not be considered.
Update articles with more relevant information, but don't change the URL, just update the title a little. This way search engines will know that the article has been updated and should be re-evaluated.
Add videos and images in good resolution with keywords to your text - this will significantly affect the quality of your content for search robots.
Articles on the site need to be structured, create several sections and assign each article to a section or even several. Use tags in articles and geo-referencing if it is relevant, since regional news will be ranked higher than interregional.
Another mandatory requirement from Google is the date of publication of the article in the snippet.
According to Google News' content policies, it is prohibited shopify website design to use personal and confidential information, post materials that incite hatred, support violence, distribute sexual content, etc. The full list of restrictions can be found here .
Micro markup of the site
We have already written about the importance of micro-markup for a website and how to create it here . In a nutshell: micro-markup is needed to indicate to search robots what they should pay attention to. With the help of correctly created micro-markup, the issuance of your materials in response to user requests will occur more correctly.
Authority and level of trust
There should always be an author behind a written article, because authority and trust level play an important role not only for readers, but also for search engines, and in this case, for Google News.
A3
The article must include the author's name, photo, and, preferably, brief information about the person; you can also add links to the author's social networks. Add several employees to your editorial team and indicate this in a separate section, "Our Authors."
Website quality
Website quality indicators such as domain age, link mass, spam indicators, domain history, user trust level, etc. directly affect ranking in Google News.
Be sure to place a sitemap (sitemap file) since it contains the structure of information that is on the site, the robots.txt file must also be present.
The site needs information about the rules of use and a section about the project. A noticeable plus would also be the presence of social networks of the project with activity - likes, posts, reposts, discussions, comments.
Adding a site to Google News
To add a site to Google News, you must have a registered Google account. Go to the News Tools section and if you use the Google service for webmasters, you will see a list of your sites. You can add a site to Google News indexing by clicking on the “Submit a request to add to the Google News index” button next to your site’s URL.
A4
If your site is not in the list provided, you can add it yourself by clicking on the link next to the phrase “Want to include the site in Google News?”. A pop-up window will open in which you must enter information about your site.
A5
After filling out the form, submit it for review; after sending, a confirmation will appear on the screen.
The application is reviewed within 3 weeks. You can find out the status of your submitted application in your Google News account. The application is rejected without explanation, and you can re-submit an application to add a site only after 60 days.
Conclusion
To sum it up, to get into Google News you need to:
Have quality content in HTML format;
Add micro-markup to the site;
Highlight the authors of the articles;
Publish content regularly;
Optimize the site;
Use social networks for promotion;
Monitor the structure of the site.
These simple rules will help you get maximum traffic and rank higher. Have you encountered Google News? Share your experience in the comments.
Optimizing the site for Google News requirements
However, before getting into Google News, the aggregator sets rather strict requirements for resources, but remember the rule: if you apply, you must comply.
A1
You must have permanent URLs for main pages and unique URLs for each article, the content must be in only one language, the article URL must match its title, the web page code must use only HTML, etc. You can find the full list of requirements from Google News here .
The aggregator's requirements can be divided into several categories, such as: content, authorship, micro-markup and the overall quality of the site.
Improving content
As with ranking, the quality and relevance of content are among the most important indicators. The minimum requirement is that the text must be at least 90% unique and the volume must be at least 2 thousand characters.
A2
You should also pay attention to the type of content itself; Google's aggregator will not include:
Articles on dubious topics - “How to become a billionaire”, “How to get the power of the Universe”, etc.;
Advertisements and vacancies;
Informational articles about the weather, exchange rates and purely statistical data;
Advertising content.
Google News is only interested in relevant and fresh content, news about trends for 2017 will not be considered.
Update articles with more relevant information, but don't change the URL, just update the title a little. This way search engines will know that the article has been updated and should be re-evaluated.
Add videos and images in good resolution with keywords to your text - this will significantly affect the quality of your content for search robots.
Articles on the site need to be structured, create several sections and assign each article to a section or even several. Use tags in articles and geo-referencing if it is relevant, since regional news will be ranked higher than interregional.
Another mandatory requirement from Google is the date of publication of the article in the snippet.
According to Google News' content policies, it is prohibited shopify website design to use personal and confidential information, post materials that incite hatred, support violence, distribute sexual content, etc. The full list of restrictions can be found here .
Micro markup of the site
We have already written about the importance of micro-markup for a website and how to create it here . In a nutshell: micro-markup is needed to indicate to search robots what they should pay attention to. With the help of correctly created micro-markup, the issuance of your materials in response to user requests will occur more correctly.
Authority and level of trust
There should always be an author behind a written article, because authority and trust level play an important role not only for readers, but also for search engines, and in this case, for Google News.
A3
The article must include the author's name, photo, and, preferably, brief information about the person; you can also add links to the author's social networks. Add several employees to your editorial team and indicate this in a separate section, "Our Authors."
Website quality
Website quality indicators such as domain age, link mass, spam indicators, domain history, user trust level, etc. directly affect ranking in Google News.
Be sure to place a sitemap (sitemap file) since it contains the structure of information that is on the site, the robots.txt file must also be present.
The site needs information about the rules of use and a section about the project. A noticeable plus would also be the presence of social networks of the project with activity - likes, posts, reposts, discussions, comments.
Adding a site to Google News
To add a site to Google News, you must have a registered Google account. Go to the News Tools section and if you use the Google service for webmasters, you will see a list of your sites. You can add a site to Google News indexing by clicking on the “Submit a request to add to the Google News index” button next to your site’s URL.
A4
If your site is not in the list provided, you can add it yourself by clicking on the link next to the phrase “Want to include the site in Google News?”. A pop-up window will open in which you must enter information about your site.
A5
After filling out the form, submit it for review; after sending, a confirmation will appear on the screen.
The application is reviewed within 3 weeks. You can find out the status of your submitted application in your Google News account. The application is rejected without explanation, and you can re-submit an application to add a site only after 60 days.
Conclusion
To sum it up, to get into Google News you need to:
Have quality content in HTML format;
Add micro-markup to the site;
Highlight the authors of the articles;
Publish content regularly;
Optimize the site;
Use social networks for promotion;
Monitor the structure of the site.
These simple rules will help you get maximum traffic and rank higher. Have you encountered Google News? Share your experience in the comments.