Post by account_disabled on Dec 28, 2023 8:26:16 GMT
“We are very excited to have won the award for Native Advertising Platform/Network of the Year,” said David Kostman, Co-CEO of Outbrain . “The events of 2020 have shown that independent publishing and increased investments in native advertising, which supports a stronger user experience, have helped return more than $3 billion to the publishing industry, ensuring that journalism quality lasts. “We are very excited about Outbrain’s growth and performance over the past year, and that it is being recognized by the Native Advertising Institute.” The jury's comments were as follows: “ Outbrain continues to set trends in native advertising technology. They provide seamless integration with both supply and demand, creating the best non-intrusive native advertising experience, regardless of format, and the 2020 results speak for themselves.
In a challenging year for publishers, Outbrain has shown how native can be an effective channel for any marketer,” said Jesper Laursen, CEO of the Native Advertising Institute. Outbrain's effort to successfully Phone Number List create advertising experiences aligned with consumer needs is reflected in the Click-to-Watch video format that favors engagement over interruption and stands out for its design. Since this notable achievement, Outbrain has continued to develop advertising experiences that offer better, safer alternatives to brands, beyond walled gardens .
As a result of this, the latest Smartads have been launched: Native Awareness+, Carousel and Mobile App Install. These new Smartads, added to Outbrain's product portfolio, are just some of the company's latest developments in awareness and performance solutions, allowing marketers to effectively engage their consumers in today's environment, there where they are in their purchasing process. Outbrain's goal is to strengthen the interaction that consumers have with brands, and these solutions should open the door to the next chapter of digital advertising, one in which marketers can provide the most valuable content to the right audiences and properly.
In a challenging year for publishers, Outbrain has shown how native can be an effective channel for any marketer,” said Jesper Laursen, CEO of the Native Advertising Institute. Outbrain's effort to successfully Phone Number List create advertising experiences aligned with consumer needs is reflected in the Click-to-Watch video format that favors engagement over interruption and stands out for its design. Since this notable achievement, Outbrain has continued to develop advertising experiences that offer better, safer alternatives to brands, beyond walled gardens .
As a result of this, the latest Smartads have been launched: Native Awareness+, Carousel and Mobile App Install. These new Smartads, added to Outbrain's product portfolio, are just some of the company's latest developments in awareness and performance solutions, allowing marketers to effectively engage their consumers in today's environment, there where they are in their purchasing process. Outbrain's goal is to strengthen the interaction that consumers have with brands, and these solutions should open the door to the next chapter of digital advertising, one in which marketers can provide the most valuable content to the right audiences and properly.