Post by ruhaimaromana22 on Nov 10, 2024 5:18:39 GMT
The hardest thing in creative work is to come up with an idea from scratch, when you don’t know where to start. Then references come to the rescue, they help find the direction that will best suit the task. In this article, we will tell you why references are necessary and how to work with them.
What are references in design
References are examples that a specialist collects during the preparation process. These can be pictures, photos, landing pages, presentations or any objects.
What tasks can be solved using references?
Get inspired - if you don't have any social media marketing service suitable ideas or have doubts about how to implement some details, you can look at similar works.
Developing visual acuity is especially useful for beginning professionals to learn how to do varied and interesting work.
Gain valuable knowledge - for example, learn unusual visual techniques that the designer has never encountered before.
Keep up with trends - styles and techniques are constantly changing, and references help you find fresh ideas.
Present the project to the customer - the finished pictures will clearly demonstrate what the final result will be.
They help to avoid repetitions - you can see what techniques are usually used and create original work.
Allows you to understand the context. In some areas, the competition is very high and it is quite difficult to stand out from the rest. By looking at references, the designer will be able to see the nuances and understand which direction is best to move in.
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How do people usually work with references?
Before you start looking for examples, you need to do the following:
view the task from the customer;
study the product features, its benefits and target audience;
specify where exactly the work will be used;
Look carefully at the examples from the technical specifications.
After this stage, you can move on to searching for references. It looks something like this:
Search in sources. There are special websites for designers, social networks and professional communities where you can find works of all kinds.
Selecting references. You can choose ready-made layouts, or a separate font or color shade.
Analysis of selected examples. Each image is commented on, relevant details are noted, and arguments are written that will be used as a starting point when creating the work.
If you are a student and would like to develop the creative environment of spaces and cities, then propose your project in the All-Russian competition " Your Move " or get to know yourself and improve your skills.
What are references in design
References are examples that a specialist collects during the preparation process. These can be pictures, photos, landing pages, presentations or any objects.
What tasks can be solved using references?
Get inspired - if you don't have any social media marketing service suitable ideas or have doubts about how to implement some details, you can look at similar works.
Developing visual acuity is especially useful for beginning professionals to learn how to do varied and interesting work.
Gain valuable knowledge - for example, learn unusual visual techniques that the designer has never encountered before.
Keep up with trends - styles and techniques are constantly changing, and references help you find fresh ideas.
Present the project to the customer - the finished pictures will clearly demonstrate what the final result will be.
They help to avoid repetitions - you can see what techniques are usually used and create original work.
Allows you to understand the context. In some areas, the competition is very high and it is quite difficult to stand out from the rest. By looking at references, the designer will be able to see the nuances and understand which direction is best to move in.
Take online courses for free
and discover new opportunities
Start studying
How do people usually work with references?
Before you start looking for examples, you need to do the following:
view the task from the customer;
study the product features, its benefits and target audience;
specify where exactly the work will be used;
Look carefully at the examples from the technical specifications.
After this stage, you can move on to searching for references. It looks something like this:
Search in sources. There are special websites for designers, social networks and professional communities where you can find works of all kinds.
Selecting references. You can choose ready-made layouts, or a separate font or color shade.
Analysis of selected examples. Each image is commented on, relevant details are noted, and arguments are written that will be used as a starting point when creating the work.
If you are a student and would like to develop the creative environment of spaces and cities, then propose your project in the All-Russian competition " Your Move " or get to know yourself and improve your skills.